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Sustainability Needs Educated Consumers

Everything you buy affects the Earth, but some choices have a lesser impact. Educating yourself about the products you buy can empower you to make a difference in protecting the planet. It's called "green purchasing," and it's easy to do. As a green living consultant, I've found the problem is, most people are simply not aware of the problems associated with purchasing less sustainable products, let alone the solutions
 
So if the problem is a lack of education who is responsible for fixing it? We are.  Individually, we have a responsibility to seek out information on sustainable products and companies.  The easiest way to promote a sustainable lifestyle is by living your values. Sustainable purchasing is one way to demonstrate that value.  In fact, getting others involved in your purchasing habits is a great way to spread eco awareness to friends, neighbors, and others in your community.  
 
Increased eco awareness has generated a wealth of information literally available at our fingertips: the internet.  Next time you are ready to buy, educate yourself with eco awareness.
 
How can I buy energy-efficient products?
 
How do I find the most fuel-efficient vehicle?
 
How do I find products and services that save water?
Find a Watersense product
 
How do I learn more about living green? 
 
How do I compare products based on environmental attributes?
 
How do I find environmental information on food, cosmetics, and household items?
 
How do I compare or engage with companies on their commitment to combating climate change?
 
With a little education and pre-planning, it's easy to maintain eco awareness in your shopping- even during the most inconvenient times.  Sustainable purchasing  is important because it can help you make better choices.  Those choices expand eco awareness within your network of friends and family, positively impact your local economy, reduce your footprint on the environment, and may actually help you save money in the process.
 
 

Julie Urlaub is the founder and managing partner of Taiga Company, a Houston based sustainability consulting firm.   Read more blog post connect on Twitter, Facebook, and LinkedIn