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Business

Clean Energy is Good Business for Google

You don't have to have a heart for clean energy--just be smart.  And you don't have to be Google to understand sustainability, or do you?  According to Greenbiz.com, Google executives believe that the company will generate long-term returns by investing in wind farms, utility-scale solar plants and even solar panels on the rooftops of homes and businesses. They are putting their money where thieir brain is--in clean energy. 

Last year, Google invested more than $915 million in clean energy projects -- solar, wind and transmission.

That's a lot of money, even for Google, which had $38 billion in revenues in 2011. The investments don't appear to be core to the company's mission of organizing information, and they have attracted criticism, as well as some careless reporting, implying that the Internet giant is exiting the alternative energy business.

Does Google have an energy policy? Does it need one?

Top Workplace Trends for 2012

Efficient, Effective and Resource-sharing
by Mona Metzger
 
Changes that could be coming to your workplace this year:
 

Put Your Money Where Your Life Is

Captain Planet Grant

Captain Planet Foundation Offers Grants for Hands-On Environmental Education Activities

The mission of the Captain Planet Foundation is to promote and support high-quality educational programs that enable children and youth to understand and appreciate our world through learning experiences that engage them in active hands-on projects to improve the environment in their schools and communities.

Consumer Trends

In 2012, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well. And while we can’t offer any help to defaulting nations or bankrupt companies, we do believe that there are more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs. From Canada to Korea.

Occupy Groups Turn Protest to Progress

Using "Cash Mobs" to Support Local Businesses

By: Mona Metzger  

Socially Conscious Condoms

Give New Meaning to "Good In Bed"

Meet Lucy. She's a plaid, 1971 Volkswagen "condom bus," and the esteemed emissary of Sir Richard's, a socially responsible condom company. This fall, she'll be visiting college campuses around the West Coast, spreading the company's message that "safe sex is a basic human right." If all goes well, she'll make condoms more fun in the process.

Environmental Education? Sustainability Education?

Regardless of what you call it, are you doing it?

AIA Teams Up with Mattel and Barbie Gets an Eco-friendly Dream House

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